How Success Came For Sung Cho, CEO Of Chartmetric
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The global success of South Korean music (known as K-pop) inspired CEO Sung Cho to launch Chartmetric, a business analysis tool, in 2015. Cho, originally from South Korea trained in engineering and in computer science, was very curious about K-pop data and wanted to see what trends he could find. He later realized that this research, currently not widely available, could be of value to artists and the range of professionals involved in their careers. As a fan of The voice and America has talent, Cho had also reflected on the difficulty of being successful on the court.
“I was hoping I could do something to help close that gap, so artists could focus on what they do best, which is being creative,” he said.
Prior to founding Chartmetric, Cho worked as a Senior Product Manager at Oracle. Prior to that, he was the first engineer at Gamevil, where he initiated the development of mobile games and positioned the company as a leader in mobile games. He holds a BS in Electrical and Computer Engineering from Seoul National University and an MBA from the Anderson School of Management at UCLA.
Chartmetric, with bases in New York, Silicon Valley and London, is run by music veterans, including former BMG executive Andreas Katsambas. The platform uses data collection, data cleansing and data visualization practices to follow more than six million artists across the world on more than 30 streaming and social media platforms. Its information gives subscribers (including music labels, artists, management, digital distributors, creative agencies, live event promoters and more) a digital perspective from which to make creative decisions. effective.
When building the platform, Cho also wanted a tool that would highlight the need for equal voices and broad representation in the music industry. To this end, Chartmetric recently launched “Make Music Equal,” a website designed to create transparency around structural inequalities and unseen imbalances in the music trade and social media platforms sectors. “Make Music Equal” provides self-defined pronoun and gender metadata for 500,000 artists worldwide. With this collaborative hub – free for commercial and academic use – Chartmetric hopes to assess the severity of the issues and determine where to focus energy and resources. The company has also partnered with The Gender Identification Project, a coalition of 10 organizations representing 50,000 female creators, in efforts to close the gender gap in music.
Yet Cho’s scientific background requires her to evolve the platform as the music industry evolves. “There’s nowhere where we feel like, oh, we’re right,” he says. “We are bringing customer knowledge back into the product; we talk to users about the new challenges they face and the questions they are asking. Chartmetric’s rock star customer support is also fueling the evolution and improvement of the platform.
In the years since its launch, Chartmetric has advanced the music industry through the power of data, enabling artists to build their careers and taking action for the necessary fairness in the field.