Tesla launches pilot supercharging program for non-Tesla electric vehicles in the Netherlands
The second is that Europe has far fewer Tesla vehicles than the United States. Evaluating how things are going on a small scale can help resolve them before expanding the idea to supercharger stations with more demand. This is a clear concern for the company: she said she “Will closely monitor congestion at each site and listen to customers about their experiences.”
The list of Supercharge stations confirms this. Tesla has opened the Apeldoorn Oost, Breukelen, Duiven, Eemnes, Hengelo, Meerkerk, Naarden, Sassenheim, Tilburg and Zwolle stations to electric vehicles from other manufacturers. As the map shows, most of them aren’t that close to big cities like Amsterdam and have high review scores, according to Google Maps. The high scores show that these are less likely places to have problems.
The pilot program is limited to people residing in the Netherlands, which means that tourists and visitors will not be able to charge their electric vehicles of other brands at these stations.
The VE users wishing to use Tesla Superchargers will need to download the app, create an account, choose the option “Charge your non-Tesla”, add a payment method, select a stand and click on “Start charging. “ This is the first point where Tesla expects people to notice the difference between having a Tesla and an EV from another brand: the process for supercharging a Tesla is seamless.
Another differentiation Tesla plans to offer its customers is lower charging prices – the same they face today. The explanation is simple: Tesla will charge non-Tesla owners more.
People who own Tesla and electric vehicles from other brands will be able to charge their other electric vehicles in Superchargers with the same Tesla account. Inactivity fees will also apply to non-Tesla electric vehicles so that they do not occupy a booth without using it properly. It may catch some of these customers off guard.
If Tesla manages to avoid overloading Superchargers to the point that it hurts the experience of its repeat customers, network sharing can be a great way to showcase the benefits of its products. It can also be a problem if Tesla customers are not very friendly with these new users or decide to share their issues with Tesla cars. Whatever the outcome, Tesla won’t reveal it to the press: we’ll have to wait for tweets from users and Elon Musk to find out how things are going. We will follow anyway: it will be interesting to watch.