Budweiser Launches Global Creation “Tomorrow Is Your to Take” Featuring Visionary Artist Anderson .Paak and Next Generation Creators in Global Collaboration
Budweiser unveils “a rallying cry for creators, dreamers and relentless go-getters determined to leave their mark”
LEUVEN, Belgium, April 28, 2022 /PRNewswire/ — Budweiser, a global brand of AB InBev, today unveiled a new global platform and creative campaign with the launch of tomorrow belongs to youa mantra to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist, and director Anderson .Paak. tomorrow is yours to take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators everywhere.
the tomorrow belongs to you The campaign kicks off today with a music video titled “Yours to Take” featuring an original song produced and performed by .Paak. The video tells the story of budding creators and talents overcoming naysayers and skeptics around the world, with Budweiser every step of the way. The video is a worldwide collaboration, featuring a French freestyler soccer player Sean GarnierBrazilian rapper Xamã, Swedish fashion designer Julia DanColombian graffiti artist Wanda Pot, Argentinian singer Lara91K, Brazilian graphic designer Gabriel Massan and British drummer Louise Bartle.
“Budweiser is a rallying cry for tireless creators, dreamers and go-getters determined to make their mark. As today marks the launch of tomorrow belongs to youit is the creators, dreamers and risk takers who take center stage with this new evolution,” said Todd Allen, Vice President of Global Marketing, Budweiser. “As someone who defied naysayers to follow their dreams, .Paak embodies the spirit of tomorrow belongs to you and its meaning.”
Wieden+Kennedy led the creative concept for the campaign in partnership with Budweiser, .Paak and a team of creatives from around the world. “Yours To Take” celebrates the power of an independent generation who do what they believe in, no matter what others say. With an original track from .Paak and real stories from real creators to get the message across, the campaign had to be more than an advertisement. And that’s when the music video was born: a piece of entertainment that helped become part of the culture in an authentic way with a cinematic feel.
By partnering with .Paak to produce the soundtrack for this global campaign, Budweiser is laying the foundation for future efforts to support up-and-coming creators. This is just the beginning.
“My new music for the campaign isn’t just a song, it’s an anthem! From my perspective, it’s like a rallying cry for those who DID listen to all the reasons why their dreams are impossible,” says Anderson .Paak. “Believe me, I heard all those naysayers too, but I stayed motivated and did my best to ignore the haters every step of the way. I hope Budweiser and I can reach out to artists, designers, athletes and creatives – everyone! – everywhere who are ready to take the first step on their own path to greatness.”
Each up-and-coming designer featured in the video embodies one of Budweiser’s audience passion points, including music, arts, fashion and sports.
Sean Garnier is the first-ever freestyle football world champion, based in France.
Julia Danbased Swedenco-founded TheLineUp channel and created his own inclusive label, DANG STHLM.
Gabriel Massan is a Brazilian-born digital artist based in Germany who works with several mediums such as sculpture, video, design and print.
Louise Bartle is a UK-based drummer, who started playing at the age of 13.
Xama is a Brazilian rapper, singer, songwriter and poet who recently went viral and broke streaming records.
Wanda jar is a Colombiadesigner specializing in wall graffiti, art direction, branding and calligraphy.
Lara91K is a Argentinagenre-based singer whose genre-defying music is reshaping the trap music scene.
To watch the film, find more information about each up-and-coming creator, and more, click HERE. Behind-the-scenes footage of the campaign’s creation can be viewed on Budweiser and Anderson .Paak’s social media channels.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a listed company (Euronext: ABI) based in Leuven, Belgiumwith secondary quotations on the Mexico (MEXBOL:ANB) and South Africa (JSE: ANH) exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a happier future. We’re always looking to provide new ways to experience life’s moments, move our industry forward, and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and brewing the best beers using the best ingredients. Our diverse portfolio of over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; the multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin® , and Skol®. Our brewing heritage dates back over 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in Saint Louis, WE. When the Brasserie du Château was created in South Africa during the Johannesburg gold Rush. In Bohemia, the first brewery of Brazil. Geographically diverse with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries around the world. For 2021, AB InBev’s reported revenue was $54.4 billion (excluding JV and associated companies).
Budweiser is a medium-bodied, flavorful and crunchy American-style lager. Brewed with the finest mallet barley and a blend of premium hop varieties, Budweiser is an icon of optimism and celebration that is enjoyed in over 60 countries around the world and is committed to brewing every Budweiser with 100% renewable energy by 2025.