Fan Tokens: Messi and Del Piero team up in new campaign

Iitalian football legend Alessandro del Piero joined Leo Messi as a global ambassador and co-star of the first television campaign of, the company that created the Sports Fan Tokens, which was launched today exclusively by journalist Fabrizio Romano, BRAND and Gazzetta dello Sport.

A teaser tweet posted on Friday by the famous Italian journalist announcing the “return to action” of “a famous Italian[No}10′”sparkedawaveofreactionsonsocialnetworks[No}10′”unleashedawaveofreactionsonsocialnetworks[N°}10′”adéclenchéunevaguederéactionssurlesréseauxsociaux[No}10′”unleashedawaveofreactionsonsocialnetworks

The tweet, as well as Del Pieroturned out to be a fun teaser to announce the signing of the former Juventus player and the Italian national team by, the platform transforming the way fans relate to their sports teams through to blockchain technology.

Del Piero and Messi thus inaugurate a “dream team” of sports legends from different generations who, as they have assured on social networks, will wear the same jersey to promote the brand and invite their millions of followers to join the most active. community of sports enthusiasts.

“No other company is as committed to improving the sports fan experience as,” said Del Piero.

“I share their vision and strongly believe that fans deserve greater recognition for their loyalty, no matter where they are in the world.

“I look forward to helping empower the experience of millions of fans around the world, starting with this TV campaign which will air in different countries around the world on May 8.”

Alexandre Dreyfus, CEO of Chiliz and, said: “Alessandro del Piero was a virtuoso footballer, one of the best players of all time, and respected around the world for his game and elegance. Having his support, especially in Italy where we have 10 partners, is very important. With Del Piero and Messi, we are now ready to take the next step in our evolution, which will come through this new TV campaign that will bring us closer to our goal of making Fan Tokens and the App Essentials in the lives of fans.” aims to launch at least 500 polls throughout 2022, through which its users will be able to participate in the various decisions of their teams, such as the design of the kit or the shirt numbers of their new signings. users will also be eligible for over 17,000 prizes that will be distributed through the app, including official signed merchandise, free tickets or VIP experiences such as playing a game on your team’s home pitch or act as a speaker for a day during an official match.

What is a Fan Token?

Before going any further, it is important to remember what a Fan Token is. A Fan Token is a digital asset created on a blockchain that gives its owner access to a service that sports organizations provide to their supporters through the application.

To understand it better, the Fan Token is the access key to a modern version of the traditional supporter program, which does not require a subscription or renewal (you only pay once) and which, for the first time, gives the possibility for fans to participate in team decisions by voting in polls and taking part in exclusive experiences, such as the one that took place on April 25 at the Estadio Wanda Metropolitano, where 26 Rojiblancos supporters were able to play a match at the stadium.

Fan Tokens are one of the tools on which many hopes for the future of the sport rest. In fact, the Sports Sponsorship Barometer 2021, released by SPSG Consulting last month, placed these digital assets as the second most influential revenue stream in the sports industry over the next five years.

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