Free to use with huge exchanges: What is MyWhoosh and is it a legitimate Zwift competitor?

As many of us in the cycling world predicted a few years ago, the phenomenal growth of indoor cycling and skyrocketing sales of the best trainers have led to a skyrocketing popularity of sports electronics and virtual bike racing through platforms such as Zwift and RGT.

With this rise in popularity, however, naturally comes an equally vocal resistance. The challenges of eradicating cheating, performance verification, and transparency are central to the objections of many esports opponents. Despite this, many companies put their weight behind it.

It’s undoubtedly a space dominated by Zwift, and with the recent acquisition by Wahoo, the new Wahoo RGT is a serious challenger, but there’s another player looking to make waves in the esports world, MyWhoosh. .

This UAE-based company is looking to offer another option in the virtual cycling space, with legitimizing esports as its modus operandi. Founded in 2019, MyWhoosh offers a similar set of workouts and training programs to most of its competitors, but with a particular focus on esports racing.

The MyWhoosh team includes an impressive contingent of experiences that the brand hopes will drive success and adoption by the esports community in a now highly competitive space.

The team is led by Jacob Fraser, who served as Senior Director of Brand Experience at Zwift for over three years. He helped grow Zwift’s esports offering, including delivering the first on-site e-racing event directly supported by Zwift. Fraser is one of more than 100 employees, mostly based at their headquarters in Masdar City, Abu Dhabi. Currently, as Director of Esports, Fraser brings his vast experience to MyWhoosh to lead the journey in actively pursuing the virtual racing sector of the market.

Then there’s Product Director Kevin Poulton, who joined MyWhoosh to lead the creation of a virtual cycling experience that encompasses all aspects of riding, including competition, community and structured training, into an effective fitness plan. Kevin’s years as a WorldTour coach and subsequent in-game training content pioneered the effective use of indoor training at the highest level of sport.

Perhaps the most significant appointment was that of esports cycling veteran Holden Comeau, who serves as director of data analytics. Comeau was an early adopter of esports as an athlete, winning the USA Cycling E-Sports National Championship in 2019 and was a member of Team USA’s inaugural World Championship team. With over 300 virtual wins, Holden was the top-ranked Zwifter for almost six months in 2020.

Unlike Zwift, which describes itself as “non-esports focused” where only 20% of the user base competes, and competitor Wahoo RGT (formerly RGT Cycling) which claims it “is not an organizer events,” MyWhoosh is actively embracing the evolution of cycling esports as a legitimate, distinct cycling discipline.

MyWhoosh indoor cycling app

(Image credit: MyWhoosh)

MyWhoosh runs a weekly race series called Sunday Race Club with a monthly purse of $96,000 spread over three categories, two genders, and team and individual rankings. The Winter Solstice Championship, a recent quarterly race series, saw competitors tackle seven stages over eight days for a $37,000 purse.

Elite-level competition and big bucks attract top esports pros from around the world, including the inaugural world champion and 2022 UCI E-Sports Cycling World Championships runner-up Jason Osborne, as well as Ollie Jones, Faye Faber and Kathrin Fuhrer, to name a few.

As part of its attempt to legitimize cycling esports, MyWhoosh automatically puts every rider through a proprietary performance verification system for every ride.

Performance check

Each runner’s performance is analyzed against a host of tests to answer MyWhoosh’s three performance check questions. These are:

  • Is the performance technically legitimate? Is the data clean, accurate, uninterrupted, and free of anomalies?
  • Is performance humanly possible? Does it align with historical trends in human capacity for aerobic and anaerobic thresholds, and match the expected results of world-class cyclists?
  • Is the performance achievable by this specific athlete? Does this performance match historical data, training loads, expected power to HR ratio, etc.? ?

MyWhoosh indoor cycling app

The app features realistic graphics and implements real-world physics in a way unique to virtual cycling (Image credit: MyWhoosh)

Dynamic race categorization

MyWhoosh also uses a dynamic categorization model, which matches each competitor with a group of other racers of similar ability to create a fair and fun racing environment. Categories do not have static boundaries that remain constant.

The MyWhoosh Race Commission sets limits based on registered participants and their historical data to prevent accidental miscategorization.

As for the results, MyWhoosh calculates everything on the server side and therefore has the same delay and visuals as all online multiplayer video games.

MyWhoosh seeks to lead the way in this regard, verifying every performance in top-level races and bringing the strength of robust data analytics and even artificial intelligence (AI) into the equation in an effort to create the most legit races available online. .

MyWhoosh indoor cycling app

Long term plans include evolving the racing product through new and innovative racing styles and structures (Image credit: MyWhoosh)

The ultimate goal

For the team at MyWhoosh, performance verification is only half of the equation. The company plans to evolve the running product with new innovative running styles and structures in the future. Notions surrounding fan engagement where viewers can vote to give a rider a boost or drop their weight for a few seconds and automated race verification where attributes such as race weight, speed calibration trainer and acceptable output power based on historical trends are instantly checked in real time.

MyWhoosh’s ultimate goal is to secure the rights to host the UCI E-Sports Cycling World Championships, the Olympic Games, and a professional racing league that supports esports riders with adequate prize money – ultimately leading to the professionalization of this new cycling discipline.

As it stands, MyWhoosh is a free app, going against the current generation of top performers in the best indoor cycling apps. It will be very interesting to see how the indoor cycling space unfolds over the next few months after the downturn experienced by Zwift and Wahoo, and the ongoing struggles at Peloton.


Source link

Comments are closed.