IMAX enhanced to launch on Disney + with titles from the Marvel Cinematic Universe in IMAX’s extended aspect ratio

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Copyright 2021 PR Newswire. All rights reserved
2021-11-08

NEW YORK and LOS ANGELESNov. 8, 2021 / PRNewswire / – For the first time ever, fans will be able to stream some of their favorite Marvel titles in the expanded IMAX format at home with Improved IMAX on Disney +, launched on 12 november as part of the worldwide company-wide celebration of Disney + Day.

The new collaboration was announced today by The Walt Disney Company (NYSE: DIS), IMAX Corporation (NYSE: IMAX) and DTS, a wholly owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER).

With IMAX Enhanced on Disney +:

  • Subscribers will get more picture with IMAX’s extended aspect ratio on 13 Marvel titles – all they have to do is play
  • IMAX’s extended aspect ratio is 1: 90: 1, providing up to 26% more picture for some footage, meaning more of the action is visible at the screen, just as the filmmakers had planned
  • Going forward, the collaboration will bring even more enhanced audio and visual technology to Disney +, including DTS immersive IMAX sound.

All 13 titles available at launch include Marvel Studios ‘first Disney +’ Shang-Chi and the legend of the ten rings to 12 novembere as well as other fan favorite MCU movies like Iron Man, guardians of the galaxy, Guardians of the Galaxy Vol. 2, Captain America: Civil War, Doctor strange, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and the Wasp, Captain marvel, Avengers: Endgame, and Black Widow (content availability varies by region).

“For over a decade, IMAX has helped filmmakers take fans through the Marvel Cinematic Universe in theaters and now this epic journey is crossing a new world: home,” said Rich Gelfond, CEO of IMAX. IMAX, Disney and Marvel Studios are giving fans what they want: the most immersive viewing experience in the lifetime of a Marvel Studios movie, from the exclusive theatrical release to the library at home or now they can watch the Avengers come together in more image than ever before. “

“Disney, Marvel Studios and IMAX have worked together for years to bring the world’s most popular movies to the big screen, and on Friday we’ll start bringing IMAX technology to subscribers with IMAX Enhanced viewing in the Disney + app,” said Michel paul, President of Disney + and ESPN +. “We’re excited to create new value for Marvel fans and audiences on Disney +, and we look forward to delivering even more IMAX Enhanced features in the future.”

“We are delighted that fans of the MCU will soon have the opportunity to experience IMAX’s extended aspect ratio, right at home with the launch of IMAX Enhanced on Disney +,” said Jon Kirchner, CEO of Xperi. “DTS is proud to be an integral part of IMAX Enhanced and we look forward to unlocking more exciting technology for Disney + subscribers in the future, which will include DTS’s signature IMAX immersive sound. “

IMAX is the world’s most immersive canvas for filmmakers to present their visions to audiences around the world. With IMAX Expanded Aspect Ratio, filmmakers can create a more immersive experience in theaters and now at home, allowing audiences to see more of the action. Marvel fans have long been clamoring for more of the IMAX experience at home, and now with some enhanced IMAX features on Disney +, subscribers will get what they’ve been waiting for – an extra picture at home as expected by the amazing teams behind. some of the most popular movies.

With IMAX Enhanced, IMAX and its technology partner DTS will enable home viewable content with the highest fidelity, ensuring that the creative intent of filmmakers is fully optimized for IMAX-quality presentation. Disney + is the first major streaming service that will enhance the in-home viewing experience with IMAX Enhanced, rewarding its subscribers with new ways to relive the Marvel Cinematic Universe and beyond.

Today’s announcement is the latest evolution in the historic relationship between IMAX and Marvel Studios, with audiences first entering the Marvel Cinematic Universe on IMAX in 2010.

Since then, the Marvel Cinematic Universe has earned more than $ 1.6 billion on IMAX screens worldwide, making it the highest-grossing franchise in IMAX history. Avengers: Infinity War and Avengers: Endgame were the first films shot entirely with IMAX digital cameras, and all titles are available at 12 november feature selected sequences from the extended aspect ratio of IMAX.

Disney + Day is a global celebration that will come to life through the Walt Disney Company on Friday 12 November with new content releases, fan experiences, exclusive offers and more.

About Disney +
Disney + is the streaming home for Disney, Pixar, Marvel, Star Wars, and National Geographic movies and shows, as well as The Simpsons and more. In some international markets, it also includes the new brand of general entertainment content, Star. The Walt Disney Company’s flagship direct-to-consumer streaming service, Disney + is part of the Disney Media & Entertainment Distribution segment. The service offers ad-free streaming as well as an ever-growing collection of exclusive originals, including feature films, documentaries, animated and live-action series, as well as short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney + is also the exclusive home to stream many of The Walt Disney Studios’ latest releases. Disney + is available as a standalone streaming service or as part of The Disney Bundle which gives subscribers access to Disney +, Hulu, and ESPN +. To learn more, visit disneyplus.com or find the Disney + app on most mobile and connected TV devices.

About IMAX
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat into a world you never imagined. Top filmmakers and studios use IMAX theaters to connect with audiences in extraordinary ways and as such the IMAX network is one of the largest and most successful theatrical distribution platforms for major event films. worldwide.

IMAX is headquartered at new York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. From September 30, 2021, there were 1,664 IMAX theater systems (1,580 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 85 countries and territories. The shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, are listed on the Hong Kong Stock Exchange under the stock code “HK.1970”.

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D dome, experience it in IMAX®, The IMAX To live®, a IMAX To live®, a IMAX 3d experience®, IMAX DMR®, DMR®, IMAX nXos® and films at most®, are trademarks and trade names of the Company or its subsidiaries which are registered or otherwise protected under the laws of various jurisdictions. Further information on the Company is available at www.imax.com. You can also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

About Xperi / DTS
Xperi invents, develops and delivers technologies that enable extraordinary experiences. Xperi technologies, provided through its brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo) and by its startup Perceive, make entertainment more entertaining and smart devices smarter. Xperi technologies are embedded in billions of consumer devices, multimedia platforms and semiconductors around the world, creating added value for partners, customers and consumers.

Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of companies affiliated with Xperi Holding Corporation in United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

Contacts:
Kristie adler, Disney + Kristie.Adler@disney.com
Ed Skowronek, IMAX ESkowronek@imax.com
Lauren Ward, Xperi Lauren.Ward@xperi.com

IMAX logo.  (PRNewsFoto / IMAX Corporation)

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SOURCE IMAX Corporation




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