KISS Releases First-Ever Exclusive Sound With TikTok Star Miranda Rae
Following its successful launch of Falscara in 2020 and continued growth, KISS recently launched a dedicated e-commerce site, Falscara.com, designed to be both an educational and inspirational destination for anyone looking to achieve an extension effect. of DIY eyelashes. Thanks to Falscara’s revolutionary and patented technology, Falscara has become a favorite for thousands of consumers and continues to go viral on TikTok with #falscara nearly 100 million views at the time of publication.
Building on the brand’s incredible momentum and uniqueness as a do-it-yourself alternative to salon eyelash extensions, as well as its under-lash application technique and huge fan base, the brand decided the time was right to create even more excitement with an exclusive TikTok song. In partnership with Miranda Rae was a perfect solution. Miranda is a TikTok star with a growing beauty fanbase of 4.8 million followers and a recent foray into music. Together with experts from the Song Candy agency, KISS and Miranda have developed a custom sound that will be available on TikTok, Instagram, Spotify and Apple Music.
The song, titled “Falscara Level Up”, is a catchy pop tune with lyrics that sum up the Falscara brand, including fluttering eyelashes and under eyelash application.
“I’ve been using KISS Lashes for years, so I was very honored when they asked me to record this track! The recording was so much fun since I was able to put together my music and brand work that I do on TikTok. Such an important part of this campaign has been an amazing experience and I’m thrilled to see it launch.”- Miranda Raecreator of TikTok.
“At KISS, we pride ourselves on providing consumers with the most cutting-edge and technologically advanced beauty solutions. The launch of our Falscara TikTok song is a natural evolution for our brand that has completely disrupted the eyelash category and is continually going viral. with the TikTok community. with great TikTok creator like Miranda Rae on a platform where Falscara was already thriving, made so much sense. We think the song is very fun and very catchy.” – Senior Vice President of Global Marketing for KISS Products, Annette DeVita-Goldstein
The song will be officially available on TikTok, Instagram, Spotify and Apple Music on June 14.
KISS is the world’s leading manufacturer and marketer of fashion nails and is the market leader in fashion nails and false eyelashes in the United States. KISS offers innovative, accessible, easy-to-use, salon-quality beauty products, including fashion nails, false eyelashes, color cosmetics, styling tools, hair care, hair accessories and more. KISS brings the power of self-care into the home for everyone. KISS products are available at mass and drug retailers nationwide. For more information, visit www.KISSusa.com.