Orange Belgium launches the Augmented City app

In association with the City of Antwerp, Orange Belgium has launched Augmented City, a mobile application that offers an augmented reality experience when visiting Antwerp. It will allow you to visit Antwerp in an original way and to receive more information about its history. Users with a 5G-enabled smartphone enjoy fast access to high-speed data, enabling entertaining and educational augmented reality features.

From the Grote Markt to the Museum aan de Stroom (MAS), Orange Belgium will guide visitors through a 3.2 kilometer interactive city tour of Antwerp with Augmented City. During their visits, users will discover historical monuments of Antwerp, with additional information on their smartphone thanks to augmented reality. And if this smartphone is 5G compatible, the features become even more attractive.

Visitors will follow different characters to guide them through the evolution of the city. Suitable for all audiences, the application developed by the French and German design studios 9b+ and Syntop offers a route off the beaten track with many secret places and hidden treasures.

The experience was developed on the basis of pre-recorded panoramic views of Antwerp. Originally designed to introduce the speed and high quality data of 5G, the app is also compatible with all smartphones, on Android and iOS, regardless of their network needs or carrier. The experience will be available tomorrow for free, in Dutch and French, via Apple Store and Google Play.

Orange Belgium is associated with The Tall Ships Races 2022, which will be held in Antwerp, from July 22 to 25. More than 100 participants will embark on more than 40 ships for this 7th edition. This year’s event – organized by the City of Antwerp and the Port of Antwerp-Bruges – is expected to be the most sustainable and eco-friendly edition of the competition to date.

As main partner of The Tall Ships Races 2022, Orange Belgium will be present throughout the rally, occupying part of the Ecopolis. Located next to the MAS of Portopolis, the area will be dedicated to innovative and sustainable initiatives presented in four domes of 40 m2. Orange Belgium will welcome visitors in its own dome to allow them to try out 5G demos. On-site activities will also include a virtual reality immersion inside Notre-Dame de Paris in order to (re)discover the magnificent cathedral as it was before the tragic fire of 2019. The Orange group is proactively contributing to the cathedral restoration project by offering resources and technological innovation to bring this heritage site back to life.

Orange Belgium and Cropland provide crowd monitoring services

During The Tall Ships Races 2022, Orange Belgium will also provide crowd monitoring services, in collaboration with data processing company Cropland. By mapping connected mobiles, we can count the number of visitors, but also where they come from, the crowds, what time people arrive and leave, etc. The analysis is done entirely on the basis of anonymized data. Thanks to this tool, the number of visitors can be indicated in real time and on a day-to-day basis.

Christophe Dujardin, Chief Customer Officer at Orange Belgium
One of our priorities is to always do our best to offer next-generation services to our customers. With the activation of our 5G network, we will be able to offer even more possibilities because our new network will allow them to benefit from more speed and a better connection in their daily life. And there’s no better way to lead by example than by launching this Augmented City app and providing transparent insights at various 5G demonstrations across the country. With the Augmented City app, we hope that discovering Antwerp in a unique way will fascinate visitors and even residents of Antwerp.


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